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Amazon Suspensions: How They Happen and What You Can Do About Them


If you recently had your first Amazon suspension, you must be thinking that you are the most unlucky person on Earth. While this is without any trace of doubt a very unpleasant situation to be in, it happens very often and thousands of individual sellers get suspended every single month.

How They Happen

It would be naïve to think that an Amazon employee reviewed your account and decided to suspend your seller rights. There are automated systems that check account metrics, keep track of complaints and other stats. On some rare occasions, there may be a manual review that results in a suspension. In most cases, an Amazon suspension is the result of an automated process. Thinking that there is always a human applying the penalty is unrealistic. Amazon would require thousands of employees to review accounts 24/7 and that is not viable from a financial perspective.

When a suspension happens, it is usually because one of the policies of Amazon has been violated in one way or another. It can be the result of multiple customer complaints or it can be triggered by your seller performance.

What You Can Do About It

The first thing that you need to know is that an Amazon suspension is not permanent. A banned account is a permanent decision. If Amazon banned you, it is virtually impossible to get it back as from that moment, Amazon may not even read any emails you may send them. If your account is suspended, you still have access to it. You can still go to seller central and you still have access to certain account features. What you cannot do is continue selling. It is Amazon’s way of telling you that you need to pause whatever it is that you are doing and fix a problem.

Right of the bat, you need to understand why your account has been suspended. The reason why you earned your Amazon suspension should be stated in a notification email that you can also find in seller central. It will contain the reason and the ASINs of the products that require your attention.

The second thing that you should do is fix the problem. Regardless of what the problem may be, you need to find a way to fix it. Once you addressed the issue, you can submit an appeal and request reinstatement. Under no circumstance should you attempt to create another account or try to communicate with Amazon before fixing the issue.

Once you are done with the corrective actions, you also need to think about how you will prevent the problem from happening again.

The very last step is to write your appeal. It needs to be formulated in a professional tone and needs to be well structured. The appeal should begin with a statement in which you acknowledge the issue that leads to the suspension and takes responsibility for it. For the next section of your appeal, you should list using bullet points, all the actions you have taken to fix the issue, and all the preventive steps you have implemented to avoid the same problem occurring in the future. You should also include a closing statement in which you can respectfully request to have your Amazon suspension lifted.