Target Product Profile (TPP) Development Overview & Best Practices

A Target Product Profile (TPP) is a living document that leverages a multi-disciplinary approach to drive more robust product development. This session will give attendees an overview of how to put together an effective TPP for their for their prospective commercial/therapeutic products.

Jonathon Jafari is Lead Entrepreneur in Residence for the Human Health Venture Studio of entrepreneurship@UBC. He has over 20 years’ experience in biotech strategic marketing, business development and venture creation. He played a prominent role in the creation and launch of multiple startups including Abdera, Kairos (Zymeworks), Sepset, and Zucara while at adMare Bioinnovations. He has worked in business development and strategic marketing at early-stage startups, publicly traded biotech companies (QLT Inc.) as well as multi-national pharmaceutical companies including Novartis and Eli Lilly Inc. He is the co-founder and Chief Business Officer of Mesintel Therapeutics, a UBC spin-out. Jonathon has a BSC and MBA from Indiana University and a MSC in Biotechnology from Johns Hopkins University.