Скачать или смотреть Why You Need Professional Representation When Selling Your Business

In this essential video for business owners, Keith Veres reveals why attempting to sell your business directly to a single buyer without professional representation could cost you significantly. Veres breaks down the critical concept of leverage in business sale negotiations and how sellers commonly find themselves at a disadvantage.

Veres explains that when negotiating with just one potential buyer, sellers surrender crucial leverage that directly impacts their final sale price. Professional representation changes this dynamic by creating competition among multiple qualified buyers, including strategic buyers looking to expand and financial buyers from private equity.

The video addresses why buyers often prefer dealing directly with sellers—it simplifies their negotiation process and potentially lowers their acquisition costs. However, Veres counters this by demonstrating how professional brokers level the playing field through market knowledge, negotiation expertise, and managing the complex sale process.

Veres uses the concept of "sharpening pencils" to illustrate how professional representation signals to buyers that they need to make serious, competitive offers. This competition consistently leads to higher sale prices and better terms for sellers.

For business owners contemplating an exit, this video provides crucial insights on maximizing the value of what is often their largest asset through strategic professional representation rather than risking significant financial loss through direct negotiation.