Dede Laurentino & Pancho Cassis on Hack Market | Experiential / Direct | D&AD Awards 2023

Описание к видео Dede Laurentino & Pancho Cassis on Hack Market | Experiential / Direct | D&AD Awards 2023

Experiential Judge Dede Laurentino, CCO, Ogilvy and Direct Judge Pancho Cassis, Partner & Global CCO, David. Hack Market cleverly uses a competitor's store and competitor's technology to interfere with peoples’ decisions – right in the exact moment when they’re about to buy a product.

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#experiential #direct #activations #experience
Explore more 2023 winning work in the D&AD Annual: https://www.dandad.org/annual/2023

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