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What Does True Wealth Look Like? Lessons from Brunello Cucinelli's Life and Philosophy

In this video, I share a story that completely shifted my perspective on wealth and success. Have you ever heard of Brunello Cucinelli? He’s an Italian fashion designer living in the beautiful village of Solomeo, Italy. But what makes him truly unique isn’t just his success in fashion—it’s his profound approach to life and business.

Brunello believes that true happiness comes from simplicity, personal growth, and meaningful relationships, rather than the relentless pursuit of money. His life is a testament to the idea that having enough is the real source of wealth. He prioritizes a small, highly skilled team over bigger teams, and values personal fulfillment above material success.

In this video, I reflect on what his life has taught me about running a business, especially in the recruitment industry. Are we chasing bigger clients and higher profits, thinking it will lead to happiness, while missing the point entirely?

I ask you to think about this: what does true wealth look like in your life and business? Is it about more money, or is it about creating a meaningful life filled with purpose and growth?

Join me as I explore how we can build businesses aligned with our deepest values—ones that bring us both freedom and fulfillment.

Ready to learn how to scale your agency while creating more freedom in your life?

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