Скачать или смотреть Savanah Moss And Ian Boggs In Conversation | Forbes Top Creators

Ian Boggs has built an 18 million subscriber channel on YouTube with comedic skits, challenges, and TikTok reviews. Says Boggs: “With TikTok, YouTube, and Instagram, we can create short, condensed versions of movies that people can easily watch and consume.” The former National Geographic photographer has partnered with top streamers including Netflix, Google, Hulu, FX, and Prime Video. Boggs ranks #45 on the Forbes Top Creators List 2024.

Savanah Moss is a creator of surreal worlds. The filmmaker shoots videos in a style she calls “fever dreams,” using jump cuts, strange props, and wild costumes to build eerie and entertaining scenes. “I studied forensic psychology in college. I loved all things scary but didn’t know what to do with it. When I started TikTok, I eventually found my niche.” For Moss, scary is a family affair––her two sisters help shoot and edit each short film. Moss ranks #46 on the Forbes Top Creators List 2024.

To rank the world's Top Creators, Forbes crunched data on the estimated gross earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm Influential. The result: The 50 social media stars using their massive reach and loyal fans to turn social media buzz into billions of dollars.

0:00 Introducing Ian Boggs And Savanah Moss
2:34 How Boggs And Moss Broke Into The Creator Industry
7:44 Choosing—And Declining—Brand Deals And Partnerships
10:29 Turning Social Media Into A Career
16:54 How Boggs And Moss Created Their Most Viral Videos
22:38 How To Make The Pivot From Social Media To Hollywood
27:51 The Challenges Of The Creator Ecosystem
30:42 How Moss Capitalized On The Fever Dream Concept
31:58 How Boggs Capitalized On Long-Form Content
33:48 Monetizing Content And Favorite Brand Deals
39:01 The Worst Mistakes Brands Make When Working With Creators
41:21 Advice To Creators Looking To Build A Career In The Industry
48:28 The Business Lessons Boggs And Moss Have Learned From Their Careers

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