Скачать или смотреть What is Retail Media? With Co-op Media Network - Video Marketing Toolkit | EP 13

In this episode of The Video Marketing Toolkit, Dan Dennis from Daniel Dennis Media sits down with long-time friend and retail media expert Benjamin Goode, Branding and Communications Manager of Co-op Media Network, to unpack one of the innovative areas in retail marketing: retail media.

We dive into:

What retail media actually is.

How it’s changing the way brands advertise.

What the Co-op Media Network is doing to support suppliers and partners.

Why first-party data and in-store touchpoints are becoming the next big thing.

Ben and Dan have been mates for over a decade. They grew up together, went to uni together, ran businesses side-by-side, and even shared office jobs before finding their own paths.

This chat is part deep-dive into marketing, part walk down memory lane, and full of lessons for anyone in marketing, media, or retail today.