Скачать или смотреть Keith Weed: Sustainability - the logic and power of transformative collaboration

Climate change is a global issue, and action must come from every aspect of society to yield the needed change. How can corporations make a difference without losing income? Keith Weed argues that sustainability and economic growth can go hand-in-hand, after implementing a few key approaches.

As Chief Marketing and Communications Officer (CMCO), Keith is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions. Keith sees sustainability as a driver of consumer-led profitable growth. He led the creation of the Unilever Sustainable Living Plan (USLP) and has also pioneered new ways of integrating sustainability into the business. Keith has led a step change in marketing at Unilever, most notably with significant advances in digital marketing and technologies, and has championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy. Keith is also Co-Chair, Consumer Industry Board at the World Economic Forum and Non-executive Director of Sun Products Corporation.

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