Скачать или смотреть How Can You Build Your Brand? From 0 to ₹800 Crore: Secrets Revealed | Biryani By Kilo

In this episode, we chat with Vishal Jindal, the founder of Biryani By Kilo, a brand that's hit an incredible ₹800 crore in revenue! Vishal shares his journey and explains the basics of building a successful brand in India. He covers everything you need to know—from creating your brand identity and setting core values to positioning it so you reach the right audience.

If you’re starting a business or looking to grow, this episode is full of useful tips and real-world advice.

Vishal believes anyone can be an entrepreneur, and with the right insights, you can begin your own journey. Tune in and learn how you can start your brand or bring your existing brand to life!

We discussed:

00:00 - Brand Positioning Basics: Zudio vs. Zara
02:49 - When to Define Your Brand Positioning
06:05 - Steps to Position Your Brand
07:29 - Starting Your Own D2C Brand
10:15 - Founder’s Ego vs. Customer Insights: Which Wins?
12:50 - Why Brand Positioning Matters
15:37 - Start Small, Think Big: Niche Strategies
18:33 - Can You Shift Your Positioning? Grofers to Blinkit
24:11 - How to Build Your Brand
26:47 - Branding vs. Positioning: What’s the Difference?
27:03 - Pricing Right and Finding Your Profit Margin
29:54 - Marketing 101: What It Really Means
31:03 - Crafting Your Go-To-Market Strategy
47:16 - 3 Must-Have Traits for Every Entrepreneur

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About RESTLESS
There are millions of people who want to build something of their own but are helpless and don’t know where to start. This is why we decided to document the journey of the globe's top 1%, through RESTLESS. On RESTLESS, Ayush Shukla will host the globe’s greatest success stories and document their secrets to success so that YOU don’t ever have to feel helpless.

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About Ayush Shukla
Ayush Shukla is the founder of Finnet Media, an influencer marketing and talent management agency that manages most of the country's top influencers and is an entrepreneur at heart. He has worked with 250+ creators and 100+ brands including Amazon, CRED, StockGro, IND Money, Slice, etc. Besides this, Ayush is also an Angel investor interested in sectors like FMCG, Fintech, Creator economy etc.

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