How to set up Offline conversion tracking in server GTM [Step-by-step guide]

Learn how to successfully configure offline conversion tracking in your server Google Tag Manager container.

=== CONTENT ===

00:00 - Intro
01:47 - Stape server GTM app for Wordpress configuration (as a flow example for offline conversion tracking setup)
03:00 - Testing webhooks.
05:09 - Data Client configuration.

=== LINKS ===

◆ Stape Server GTM App for Wordpress: https://wordpress.org/plugins/gtm-ser...
◆ Data Client for server Google Tag Manager: https://github.com/stape-io/data-client
◆ Ways of offline conversion tracking: https://stape.io/blog/ways-of-offline...
◆ Facebook offline conversion using server GTM: https://stape.io/blog/facebook-offlin...
◆ Google Ads offline conversion using server GTM: https://stape.io/blog/google-ads-offl...
◆ Microsoft Ads (Bing) Offline Conversion tracking: https://stape.io/blog/microsoft-ads-b...

=== SERVER-SIDE with stape.io ===

GTM templates: https://stape.io/solutions/category/g...
What is server-side tracking?: https://stape.io/blog/what-is-server-...
How to set up Google Tag Manager Server Container?: https://stape.io/blog/how-to-set-up-g...
How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container: https://stape.io/blog/how-to-set-up-g...
Server-side conversion tracking in Google Ads (Adwords): https://stape.io/blog/server-side-con...
Facebook CAPI: https://stape.io/blog/how-to-set-up-f...

=== CONNECT with stape.io ===

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✭ Community: https://community.stape.io/

#gtm #stape #googleanalytics #googletagmanager #tracking