Bang Energy Bankruptcy Explained | Implications to Energy Drinks Market, Jack Owoc, & Bang Energy

Bang Energy just filed for Chapter 11 bankruptcy…which likely makes you feel a certain type of way, but I’m here to sidestep any of that emotional BS and explain what’s really going on at the empire that Jack Owoc built. So, my assumption is that the Bang Energy bankruptcy is causing such an outcry of commentary because of the combination of either (1) you like/dislike Bang Energy CEO Jack Owoc (2) you like/dislike the Bang Energy energy drink or brand (3) misunderstanding of bankruptcy. Well…I read most of those I think 75+ court documents that amounted to more than 1000 pages in hopes that I can provide facts on the Bang Energy bankruptcy and breakdown what everything ultimately means for the company and the entire energy drinks market. Will Bang Energy be going out of business or sold through the bankruptcy process, maybe...but not until at least early 2023. I'll explain the rise of VPX Sports (parent company of Bang Energy), how the "Bang Energy Effect" disrupted the energy drinks market, and how things fell a part and might never go back to the early 2020 days. Finally, I explain the implications of the Vital Pharmaceuticals (VPX Sports) Chapter 11 bankruptcy to the energy drinks market, Jack Owoc, and Bang Energy.

#bangenergy #energydrink #bankruptcy

Timecodes
0:00 – Bang Energy Bankruptcy Explained
3:42 – Is Bang Energy Going Out of Business?
4:36 – The Story of Jack Owoc, VPX Sports, and Bang Energy
7:13 – Bang Energy Effect Disrupts the Energy Drinks Market
9:14 – What Caused the Bang Energy Bankruptcy?
10:55 – Will Bang Energy Get Acquired?
11:49 – Catch-22 of Having Jack Owoc as the Founder/CEO
14:25 – What’s Next for Bang Energy? Implications to Energy Drinks Market
16:25 – Don’t Bet Against Jack Owoc


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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!

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