Скачать или смотреть Fun Facts of Consumer Behaviour | Economic Literacy Program | Chapter 8.4 |

Check out our course website: https://www.moneymakersacademybd.com/

We of course have our Marketing Head Supreeth Nagella editing these videos.

Welcome to Section 8.4 of our Consumer Behavior series!
In this light-hearted but revealing video, we explore some of the quirkiest, most surprising, and powerful tricks of consumer psychology that affect our everyday decisions — often without us realizing it.

🛍️ From popcorn prices to brand obsession to the sneaky magic of “.99”, this video uncovers the subtle tactics businesses use to guide (and sometimes manipulate) your spending.

🎯 Did You Know...?
Let’s dive into some fun facts that show just how predictable — and irrational — consumers can be!

🍿 Why Is Popcorn So Expensive at the Movies?
Have you ever been shocked at paying more for a small tub of popcorn than your movie ticket?

🎬 It’s not an accident — it’s a pricing strategy called price discrimination.
Movie theatres know that when people go to the movies, they’re there for the full experience — and that includes snacks. Since the ticket price is often fixed or shared with distributors, theaters maximize their profit margins through concessions.

Consumers are willing to pay more for convenience, emotional satisfaction, and nostalgia — even if they know the markup is outrageous.

🛍️ Why Do People Stay Loyal to Overpriced Brands?
Have you ever chosen a popular or expensive brand even when a better or cheaper alternative existed?

📦 That’s brand loyalty — a powerful force in consumer behavior.
It’s not always about logic. Sometimes it’s about:

Past positive experiences

Emotional attachment

Social image or status

Perceived quality

Brand loyalty is why people continue buying the same phone, same coffee, or same clothes — even if competitors offer better deals. It gives consumers a sense of identity and familiarity, reducing decision fatigue.

💸 What’s Up With Prices Ending in .99?
Why do we see prices like $4.99 or ৳199 instead of round numbers?

🧠 This is known as charm pricing — a psychological trick that makes items seem cheaper than they really are.
To our brains, $4.99 feels significantly cheaper than $5.00, even though it's just one cent less. This is called the left-digit effect — we focus more on the number to the left of the decimal than what comes after.

Marketers have used this trick for decades because it works. That tiny difference can boost sales, change perceptions, and even make buyers feel like they’re getting a better deal.

💼 Why These "Fun Facts" Matter
These consumer quirks aren’t just fun trivia — they reflect real psychological patterns and economic strategies.

✔️ Businesses use them to influence your decisions.
✔️ Marketers design ads, prices, and packaging to appeal to emotion, habit, and bias.
✔️ You, the consumer, can learn to recognize these strategies — and shop smarter.

Understanding these behaviors helps us:

Become more mindful spenders

Resist unnecessary purchases

Make value-based decisions

Save more money in the long run

🧠 Other Examples You Might Recognize
Scarcity marketing: “Only 2 left in stock!” — creates urgency.

Subscription traps: Free trials that renew automatically unless you cancel.

Buy 1 Get 1 Free: Makes you feel like you’re saving, even if you're buying more than needed.

These tactics are all built on behavioral economics — the idea that consumers don’t always act rationally, but predictably.

💡 Key Takeaways from This Video:
✅ Popcorn pricing uses consumer psychology to boost profits.
✅ Brand loyalty can override logic and price comparison.
✅ Charm pricing tricks your brain into perceiving better value.
✅ Businesses rely on these tools — and you can learn to spot them!

📚 Wrap-Up: End of Chapter 8 – Consumer Behavior
This was the final section of our October Consumer Behavior series!
We hope you enjoyed the journey through psychology, economics, and everyday decision-making.

Missed a section? Catch up now:
🔹 8.1: What Drives Consumer Choices?
🔹 8.2: The Role of Utility
🔹 8.3: Rational vs. Irrational Behavior

👍 Enjoyed these fun facts? Drop a like and share with friends who love psychology or marketing!
💬 Comment below: What’s one product you always buy because of brand loyalty?
🔔 Subscribe and hit the bell icon to get notified for our next chapter on real-world labor markets!

#ConsumerBehavior #FunFacts #BehavioralEconomics #CharmPricing #BrandLoyalty #PriceDiscrimination #SmartShopping #FinancialLiteracy #WhyWeBuy #Chapter8

Instagram: @Money_Makers_Academy_
Twitter: @MoneyMakers3851
Facebook: Money-Makers-Academy/61568175091321/