Скачать или смотреть How To Get Great Customer Reach Optimization

How to improve the conversion rate in advertising, marketing, sales or other business practice that has a goal of getting a person to take an action. We know SEO attracts traffic, while CRO turns it into cold, hard cash.

The difference between SEO and CRO is the goal. They are both digital marketing tactics, but the outcome differs. In order to be effective, any marketing tactic needs to be aligned with your business goals. Organic traffic in itself is meaningless. It doesn’t bring any money and it doesn’t pay the bills.

CRO copywriting is designed to convert, but without SEO writing, how will you attract the visitors to convert? The concept should be the cornerstone of both SEO and CRO.

SEO writers who know that repeating the same short keyword ad will get them nowhere. Not only will they get penalized, but their content will also be illegible and unable to convert anyone.

Due to the rise of voice search and mobile internet users, short keywords are a thing of the past. Sure, you can try to optimize for keywords made of one or two words.

Start keyword research with user intent in mind. What would they search for? How would they phrase it exactly? Then move on to writing the copy so that it speaks to your audience’s pains and needs. The end result is copy that attracts visitors and converts them into paying customers.

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Original video clip What is the Difference Between SEO and CRO?
   • What is the Difference Between SEO and CRO...  

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