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Search Engine Optimization Brisbane

SEO Web Magic
1/27 Dandenong Terrace
Robina, Gold Coast
4226 QLD
Australia
Ph: 0414 320 016

What Is Semantic Web Optimization

Everyone wants to be number one. With the advent of search engines this need has multiplied and become a veritable science. Then what on earth are 'semantic searches' or even 'semantic optimization'?

It's All About Semantics

Semantics is basically the study of meaning. It focuses on words-- the signifiers-- and their relation to whatever they stand for-- their denotation.

This makes sense when it comes to search engines. The engine needs to be able to interpret the intent and context behind whatever the searcher wants to see, based on the words that were used to search for it. This means that the search engine tries to think logically as to what it is that you want.

The Semantic Search Problem

As an example, if you were to search for information on how to create pamphlets and only use the word and spelling 'flyer', Google does something interesting. On the first position you might get the most recent results for the Philadelphia Flyers hockey team, albeit this has nothing to do with what you were actually searching for.

This is due to semantics: Google had to guess what you wanted, and since 'flyer' is not such a common spelling when it comes to pamphlets, it assumed based on a probability calculation that you were looking for the hockey team instead.

The above example demonstrates the problem a lot of sites face: your site may offer flier designs, but due to semantics, you did not even show up in the search results.

Semantic Site Optimization

This means a site needs to be optimized as much as possible to handle this issue and help the search engines deliver the semantic results.

Try to consider all the variables and possible search terms and use them in your site. Using the above example, this may mean that you have to include the word and spelling 'flyer' on your pages, along with 'flier', 'pamphlet', 'design services', and what have you. Do a few test searches yourself using varying synonyms, modifiers, supporting terms, even misspellings, etc, and see what kind of results you get.

Once you know exactly what kind of signifiers or keywords your site represents, use them in the content, and titles. Also, don't forget to place them in h1/h2/h3 tags.

Optimizing your site to SEO semantics doesn't guarantee your site will always come out on top. There are a wide range of SEO methods and semantic optimization is just one of them.

But ranking high is the best way for your site to stay on top. Everything else is just semantics.

Then what on earth are 'semantic searches' or even 'semantic optimization'?

The engine needs to be able to interpret the intent and context behind whatever the searcher wants to see, based on the words that were used to search for it. Try to consider all the variables and possible search terms and use them in your site. Do a few test searches yourself using varying synonyms, modifiers, supporting terms, even misspellings, etc, and see what kind of results you get.

Search Engine Optimization Brisbane

SEO Web Magic
1/27 Dandenong Terrace
Robina, Gold Coast
4226 QLD
Australia
Ph: 0414 320 016

You can follow us on Facebook here;
  / seowebmagic  

Here's a link to our Google + pages;
Andrew https://plus.google.com/u/0/106287016...
Trish https://plus.google.com/u/0/109510327...

Our Youtube channels where you can see all our videos;
   / @andrewriedelseogoldcoast  
and
   / seogoldcoast  

Search Engine Optimization Brisbane

   • Search Engine Optimization Brisbane