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ID: 204310
Title: Stop, Look, and Listen: The Customer CEO Business Fable About How to Profit from the Power of Your Customers
Author: Chuck Wall
Narrator: Don Hagen
Format: Unabridged
Length: 01:38:00
Language: English
Release date: 12-01-13
Publisher: Ascent Audio
Genres: Business & Economics, Business Development, Sales & Retail

Summary:
Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the companys bottom line.
Stop, Look, and Listen is the story of how Bob puts the principles put forth in Chuck Walls Customer CEO: How to Profit from the Power of Your Customers to work. Bob has been running his company as if he controls the customers. Bob is urged to Stop, Look, and Listen, because today, the customers are in control. They are the bosses, the Customer CEOs, and they control the companys destiny.
Bob must learn to understand his customers needs, and more importantly, embrace their power. The three essential steps are to STOP seeing things from the corporate CEOs point of view, LOOK at everything from the customers point of view, even when it hurts, and LISTEN deeply for what the customers needs are. This short, entertaining business tale chronicles Bobs ultimate recognition of his customers as CEOs.
Author Chuck Wall is an expert in understanding the needs of customers, having interviewed and surveyed more than 100,000 of them in virtually every business category. Chuck has helped hundreds of companies, from the Fortune 100 to start-ups, acquire hundreds of thousands of new customers. Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for todays listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life.

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