Скачать или смотреть Making Advertising Claims for the New Wave of Climate Change Formulations 2021

"In accordance with the UCPD, any claim or information in advertising and marketing (whether it is environmental or not) must be correct and not misleading. As such, claims should be based on robust, independent, verifiable and generally recognised evidence”- Multi-stakeholder Dialogue on Environmental claims.

As a cosmetic brand owner, you must provide adequate substantiation for all advertising claims.
Regulatory Advisor, Carys Smith, will quickly show you the way and reveal all the pitfalls in her exciting lecture on substantiating advertising claims, specifically targeted at trends in the industry surrounding climate change.
Consumer trials provide you with the evidence you need to validate your claims as well as allowing you to gather essential marketing material, consumer opinions and testimonials. Learn how to make the most of each type of test to increase sales and avoid misleading advertising claims.
Right now, the global market has a genuine interest in formulations that are made in consideration with climate change. Are you ready for growth and export?
Learn more about:


• Current advertising claim trends
• Global advertising standards organisations and legislation
• Methods of claim substantiation
• Choosing the appropriate study design and methodology