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Reaching Your Target Audience Without Compromising Your Message | Burning Questions

Bart and Jason address "burning questions" about church communications and marketing.

Question 1: Effectively Reaching Target Audience Without Compromising Message

Identify the Specific Target Audience: Be precise about who the church is trying to reach, considering location and current congregation.
Understand Current Congregation: Look at who currently attends, as they often reflect the target audience.
Use Appropriate Language: Avoid church jargon that unchurched people might not understand.
Ensure Consistency Across Platforms: Maintain a consistent message across all digital platforms and in-person experiences.
Avoid Bait-and-Switch Tactics: Don't promise something online that doesn't match the actual church experience.
Cultural Understanding: Approach the community as missionaries would a foreign field.
Contextualizing the Message: Use "translators" to make the message resonate with the local culture.
Addressing Felt Needs: Understand and address the needs, wants, hurts, and hang-ups of the target audience.
Language Exercise: List common church phrases and rephrase them to resonate with the target audience.
They both stress involving church leadership in these discussions to ensure alignment across all communication channels.

Question 2: Is Online Marketing Essential for Church Growth?
Not Essential, but a Missed Opportunity: While not strictly necessary, online marketing is a powerful tool that shouldn't be ignored.
Digital Outreach as Part of Overall Strategy: Integrate online marketing into a broader outreach plan.
Moving from Digital to Incarnational: Use digital platforms to encourage in-person experiences.
Consistency is Key: Choose tools that can be managed consistently and allocate appropriate budget.
Holistic Approach: Develop a plan that works with the church's lifecycle, not just for one-off events.
Pie Charts: Understand how people come to the church and how big the "digital slice" of that pie is.
Gratitude to Tech Companies: Platforms like Google and Facebook have leveled the playing field for churches to reach people online.

Management Strategies:
Start with Clear Goals
Choose Platforms Wisely
Allocate Resources
Create Quality Content
Engage Authentically
Measure and Adjust

Question 3: Staffing a Communications Team
Communications Director: Oversees all communication channels.
Social Media Specialist: Handles social media and other digital platforms.
Designer: Skilled in both print and digital design.
Video Producer: Ideally someone who can handle both design and video production.
Additional Considerations:
Budget Constraints
Retention Challenges
Challenging Creative Staff
Outsourcing Options
Church Size and Goals: Tailor team structure to specific context and needs.
Defining Success: Work with church leadership to define success metrics.
Prioritizing Tasks: Use a "pie chart" approach to allocate time and resources.
Leveraging Personal Strengths: Consider team members' strengths when delegating tasks.
Evolving Roles: Be willing to hire for specialized roles as the team grows.
Utilizing Volunteers: Tap into talent within the congregation.

Practical Tips for Team Building:
Conduct a Skills Audit
Create Clear Job Descriptions
Invest in Training
Foster Collaboration
Regularly Review and Adjust

Understanding the Audience: Know who the church is trying to reach.
Consistency Across Platforms: Maintain a consistent message and experience.
Leveraging Digital Tools: Utilize online marketing and digital platforms effectively.
Staffing Based on Needs and Strengths: Balance church needs with team members' strengths.
Volunteer Engagement: Utilize volunteers from the congregation.
Continuous Learning and Adaptation: Stay current with digital trends.
Leadership Involvement: Ensure church leadership is involved in setting communication goals.
Balancing Creativity and Management: Recognize the need for both creative and management skills.

This episode provides valuable insights for church leaders and communications teams looking to enhance their outreach efforts. It highlights the evolving landscape of church communications in the digital age and emphasizes the need for churches to adapt their messaging and strategies without compromising their core values.
The discussion underscores the importance of building a well-rounded communications team that can handle the diverse needs of modern church outreach. It serves as a reminder that while the core mission of the church remains unchanged, the methods and tools for spreading that message continue to evolve.

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