Скачать или смотреть Print is Back: Mindset, Meaning and the Purpose of Print with Frank Siegel

Hosts Jacques Michiels and Andreas Weber welcome Frank Siegel for a thought-provoking conversation about mindset, purpose and why print is, above all, communication.

Drawing on psychology, philosophy and decades of business experience, Frank shares how our mindset shapes the way we create, sell and experience print. Together, they explore how to align creative professionals and print service providers, why every modern workflow is digital even when the final result is physical, and how print delivers emotional depth, trust and longevity that screens will never match.

This is an inspiring discussion about human connection, creativity and the mindset shift that will define the future of print.

💡 Episode Highlights:
• What mindset and attitude really mean for people and print businesses
• Print as communication rather than process or technology
• Aligning creatives and PSPs through shared language and goals
• Combining digital and analog workflows for stronger emotional impact
• Why print creates trust, memory and connection
• Longevity and security: print that endures for thousands of years
• A practical call for a new mindset across teams and generations

🎧 Perfect for:
Print providers, creatives, brand leaders, marketers and anyone who wants to use print to change minds and build lasting connections.

Subscribe to Print is Back for more conversations that connect creativity, technology and human experience.

#PrintIsBack #PrintPodcast #Creativity #Mindset #Communication #PrintIndustry #DesignThinking #EmotionalDesign #DigitalPrint #HumanConnection #PrintInnovation