Скачать или смотреть Buying Roofing Leads vs. Online Marketing: Who Wins?

We are not lead brokers.

We don’t sell leads.

We are an online advertising company.

We create and manage online advertising campaigns. If we do a good job these advertising campaigns will generate leads that will result in sales.

The problem with a lot of roofing companies is that they are used to buying leads instead of advertising their companies.

The short term ROI (Return on your investment) of buying leads is usually going to be better than the short term ROI of online advertising campaigns.

If you spend $10,000 on telemarketing leads you will probably get a better return on your investment than if you spend $10,000 on online advertising.

But the true value of advertising and marketing is when you do it over the long term.

Now ask yourself this.

What will be your ROI if you spend $100,000 of telemarketing leads vs $100,000 on Facebook Ads?

I guarantee you that you will get far greater value in online advertising over the long term vs. buying leads.

When you buy leads from a lead broker or buy leads from telemarketing it’s not the same as advertising.

When you advertise you are promoting your business via different channels.

These online advertising campaigns generate impressions, views, clicks, inbound phone calls, and web leads.

The majority of small business owners only care about the volume of leads and the sales that they generate.

One thing that I have not done a good job in explaining is the amount of impressions and views that we get from our advertising campaigns.

When people see your ads on a consistent basis over time will people will be ready to make a decision.

The value of online advertising is that it allows you to reach people that are not ready to make a decision but over time they will.

According to most statistics, it takes 7-14 times for a person to see your ad before they take action.

Are you starting the see the big picture?