Founder discusses empathic design & putting the experience first

Princeton University Lecture - October 9, 2014 - The Keller Center welcomed Michael Ventura, Founder and CEO of strategy-led design and innovation practice, Sub Rosa, to the Princeton University campus on October 9. The event was part of the Creative Mind & Leadership: Innovation, Design, and Entrepreneurship Lecture Series, with co-sponsorship by the Keller Center's Venture Sponsors Program.

What makes a great product? What makes a great business? And how can your work follow the path of the most successful predecessors in this arena? The answer begins with empathy. This lecture will explore the role of empathy in design and how to build communications tools and businesses that strive to put the customer's experience at the forefront of their vision.

More information about this talk: http://kellercenter.princeton.edu/eng...