Скачать или смотреть Scaling Restaurants Without Losing Soul: Mo Brown’s Playbook

In this episode of Delivered: The Journey of Packaging, Bradley & Zack sit down with Mo Brown, International Marketing Director for LATAM & Canada at Carl's Jr. Restaurants.

With nearly 4,000 locations in over 44 countries, Carl’s Jr. has mastered the balance between global consistency and smart localization. Mo shares how the brand maintains its “QSR+” positioning, protects product quality across markets, and defines value beyond price.

If you’re in food service, franchising, global marketing, or packaging strategy, this episode is packed with insights you can apply immediately.

Timestamp:
01:16 - Mo's Career Journey: From Hispanic Advertising to Food Service
08:00 - CKE International's Global Footprint
14:24 - The Definition of Hospitality in QSR
32:04 - The Importance of Packaging in Brand Experience
46:00 - Advice for Young Marketers: Get in the Splash Zone
48:00 - Most Memorable Hospitality Experiences

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