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🎙️ Fantasy Sports Marketing: Where Fans Become the Game!

In this high-energy episode of The Marketing Mic, our hosts Ayushmaan, Saunak, Aditya, Sanal, and Manmohit explore the booming world of fantasy sports marketing. 🏏🏀⚽

From Dream11 and MPL to how brands are using fantasy platforms to build deep fan engagement — we cover it all. Learn how fantasy sports are revolutionizing the way companies connect with Gen Z, increase screen time, and drive massive user interaction.

✅ What you'll hear:

The psychology behind fantasy sports addiction

Why brands are investing heavily in fantasy leagues

Sponsorship strategies that actually work

Fan behavior, gamification & retention hacks

Case studies: Dream11, MPL, ESPN Fantasy & more

If you're into sports, marketing, or the business of engagement, this episode is your playbook!

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