Скачать или смотреть Creating and Repurposing B2B Research & Reports

Original research is one of the most powerful tools in B2B marketing. It’s a direct path to unique insights, fresh content, and a stronger and differentiated industry presence. Host Amy Woods breaks down why original research is worth the effort, how it positions your brand as a trusted authority, and the many ways it can fuel your entire marketing funnel with high-value, repurposable content that AI simply can’t replicate.

Find out:
• The value of original research in B2B marketing and how to choose the right topics
• How research-backed content boosts credibility and sets you apart from generic AI-generated noise
• Content creation and repurposing opportunities across multiple channels
• The role of proprietary research in demand generation, pipeline growth, and industry positioning
• Key insights from 5 B2B industry experts and their approach to original research and reports

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