How to measure performance and optimize product demos

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Want to create product demos that not only engage but also convert? Learn how to measure and optimize your Arcade's performance with actionable insights and proven strategies. In this video, we’ll guide you through accessing performance metrics, analyzing viewer engagement, and refining your demos for maximum impact.

What You’ll Learn:

• Accessing Insights: Discover how to use Flow Insights for step-by-step analysis and Overview Insights for a high-level view of your demos' performance.
• Key Metrics Explained: Understand crucial metrics like Play Rate, Completion Rate, and CTA Click Rate to gauge your demo’s effectiveness.
• Audience Reveal: Identify high-intent prospects by tracking which companies engage with your demos.
• Form Submissions: Learn how to track form submissions and integrate data directly with platforms like HubSpot and Salesforce.
• Optimization Strategies: Boost engagement, completion, and click-through rates with actionable tips, including creating engaging intros, adding branching paths, and using clear CTAs.

With Arcade, you’ll have the tools and data to continuously improve your demos and create engaging product experiences that convert.

Timestamps:
0:00 – Intro
0:30 – Accessing Your Insights
0:55 – Understanding Your Metrics
1:31 – Performance Metrics
2:02 – Audience Reveal
2:21 – Form Submissions
2:45 – Outro

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