Скачать или смотреть AN INTRODUCTION TO MULTIVARIATE TESTING

If you’ve spent any time at all running marketing campaigns, then you will have come across Split Testing at one stage or another. Split testing is a process where two variations of the same element on a webpage are tested against each other to gauge the best-performing version.

Split testing is a relatively simple and straightforward process. In the image below, we’re testing two different variations in the color of a CTR button.


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