Скачать или смотреть 🏃‍♂️ On Running’s Chicago Flagship: A Game-Changer in Athletic Footwear Retail 🏃‍♀️

On Running has officially arrived in Chicago’s Gold Coast, opening its largest U.S. flagship store on Rush Street! 🌎 This Swiss-born performance sportswear brand is shaking up the $174 billion global athletic footwear market with its CloudTec® technology—a signature feature in its cutting-edge shoe designs.

Founded in 2010 and backed by tennis legend Roger Federer, On has rapidly expanded worldwide, competing with industry giants like Nike and Adidas. Since its 2021 IPO, On’s growth has been unstoppable, with net sales hitting $1.3 billion in the first six months of this year, a 24% year-over-year increase. The new Chicago flagship is a major milestone in the brand’s ambitious plan to open 100 additional stores globally and strengthen its direct-to-consumer (DTC) presence, which saw a 50.9% increase in 2023.

👟 What Makes the Chicago Store Special?

Featuring over 150 SKUs, the store balances variety without overwhelming customers.
The signature "Magic Wall" shoe display allows for quick try-ons, maximizing efficiency.
Products are organized by activity (Lifestyle, Outdoor, Run) for easy navigation.
A strong service-oriented experience—minimal signage, no price tags, and engaged staff helping shoppers discover the right gear.
A community-driven approach with On Run Club meetups every Wednesday at 6 p.m., connecting runners worldwide.
Unlike previous On flagships, which leaned heavily on tech-driven experiences, the Chicago location strips it back to focus on high-touch service, premium product displays, and a seamless shopping journey.

🔎 Take a tour with us inside this innovative store and see why On is a brand to watch!

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Special thanks to the great team at Chicago's McMillian Dolittle for their background briefing on the store.
https://www.mcmillandoolittle.com/

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