Invent New Business Models

Nearly half of companies using GenAI are developing new customer experiences, products, and business models, our latest research shows.

BCG’s Invent Play combines innovation, human creativity, and cutting-edge technology to drive industry breakthroughs, helping businesses unlock potential and boost customer value with AI-driven solutions. With this approach, companies are defining a new future for their industry.

The Invent value play, along with Deploy and Reshape, is part of our broader approach to AI and GenAI. Together, the three plays ensure the end-to-end transformation of the enterprise.

Discover how leading companies are defining a new future for their industry: https://on.bcg.com/3YGJERO

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