Скачать или смотреть Illusions of the Mind: How your instincts inhibit innovation | George Moriarty, Nomensa

George Moriarty's talk at Collaborate Virtual 2021. A conference about the art of collaboration and team design.

0:00 Introduction
2:37 What is conformity bias?
4:17 Innovation in business and beyond
8:10 Why biases and heuristics exist
9:23 The two systems of thought
18:34 Three common biases and how to get around them
32:55 Questions

https://collaborateconf.com

Illusions of the Mind: How your instincts inhibit innovation

At Nomensa we understand the power of deep, multi-disciplinary collaboration. Knowing these key biases and some simple tricks to combat them, will help you and your teams collaborate better and ultimately deliver better results.

When was the last time someone changed your mind? Really changed your mind….

We’re tough nuts to crack when it comes to change – and that’s no accident.

This is just one example of a cognitive bias - it is our very human predilection to cling on to our existing beliefs and ways of doing things. Biases are like small mental short-cuts, which save time and effort - but can lead to decision-making illusions.

All cognitive biases served a purpose back in 200,000 BC but now, with impending tiger attack and the prospect of a social ousting less immediately threatening, they're getting in the way of good decision-making and therefore good business. At Nomensa we understand the power of deep, multi-disciplinary collaboration. Knowing these key biases and some simple tricks to combat them, will help you and your teams collaborate better and ultimately deliver better results.

George Moriarty is Group Account Director at Nomensa

Collaborate Virtual is brought to you by Nomensa, Europe’s leading strategic user experience design agency: https://www.nomensa.com/

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