The Rise Of B2B Influencers - Chris Peters, founder of B2B Excellence

Chris Peters is the founder of Moon at Dawn - a community focused on supporting calibrations, education, content promotion and paid opportunities for b2b creators.

In this episode we discuss:

how the rise of B2B influencers presents an opportunity for B2B businesses to enhance their marketing efforts and engage with their target audience
how thought leadership is crucial in marketing, and creating content such as newsletters and podcasts can help position oneself as an expert in the field
Chris creative podcast when it comes to writing his weekly newsletter

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Connect with Eric on LinkedIn:   / ericmelchor