Скачать или смотреть Building Growth Boosters for Health, Beauty and Wellness Brands | India D2C Summit | GreenHonchos

International trends & Korean beauty products have been an area of growth for the B & PC (Beauty & Personal Care) segment for quite a while now. Brands have realised that the modern consumers are taking their skincare seriously and are not satisfied with the age-old chandan and kum kum ingredients. They are now looking at global trends, following routines and imitating celebrities & influencers. Panelists talks about the importance of manufacturing and gaining the consumer trust to scale your brand. Talking about the new eCommerce buzzword, the panel explores Sustainability as an angle that was thought about as an idea from the west but sustainability in India is as important when we start to see the damage we are doing not only for us but for the future generations too. The challenge is to help consumers make that shift. Join the panel of the B & PC experts like Aditya Ruia, Beco; K Ram Sudhir, GreenHonchos; Anurag Kedia, Pilgrim; Siju Narayan, Rexemptor Consult; Sujata Pawar, Avni; Shashwat Deish, Powerhouse91; Romita Mazumdar, Foxtale and Kritagya Pradhan, Nourish Mantra, who talk about the growth boosters for health, beauty & wellness brands.

00:00 The Great D2C Lifestyle Makeover - Building Your Growth Boosters for Health, Beauty and Wellness Brands
04:02 Exploring the Drive: What made Aditya launch Beco.
06:11 Origins of Foxtale
07:50 Gender Neutrality in the B & PC Segment
09:27 Battling the Clutter & Building a Brand
13:27 Discovering Holistic Wellness Brands: Combining Ayurveda & Science
14:50 Origins of Avni
18:46 Expanding Portfolios & Solving Problem Statements
23:17 Preparing Brands for the Market: Learn from the SMEs
27:00 How Beco implemented Content to Commerce to delight customers
30:15 Live Commerce for Engagement & Sales
33:55 Winning Customer Loyalty: What’s the secret sauce?
40:42 How to set up Phygital for a Digital-first Brand?
54:20 Pharmaceutical Regulatory issues that B & PC Brands face
56:13 Opportunity areas for B & PC D2C brands in offlines places like Malls
57:57 Dealing with unethical practices
01:00:55 Research vs Marketing: What is more important?

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