Скачать или смотреть Module 6 Video 3 - The Business Model Restarter

This video introduces the Business Model Restarter - a process model for sustainable business model innovation. It introduces the four phases of such an innovation process - recognize (understanding the current business model and its externalities); rethink (exploring new opportunities for alternative business models); reinvent (designing and testing a new business model); and reorganize (implementing the new business model). Read more about the Business Model Restarter in the open access book "RESTART Sustainable Business Model Innovation": www.RESTART.business.

The video lecture is given by Sveinung Jørgensen (Associate Professor at Inland Norway University of Applied Sciences and NHH Norwegian School of Economics) and Lars Jacob Tynes Pedersen (Associate Professor at NHH Norwegian School of Economics), and is part of the online, open access teaching program Sustainable Business Models.