Why M-Pesa Fail in Other Countries.

Since its introduction in Kenya, M-Pesa has expanded to other countries in Africa and beyond. It is now available in countries such as Tanzania, Egypt, India, and Romania. As of 2021, there are over 40 million M-Pesa users in Kenya alone, and the service is used to make over 11 billion transactions per year. In spite of its huge success in Kenya, Mpesa still struggles to gain traction in other countries. So why does Mpesa struggle in other countries. India, will be our case study since it has the second largest mobile market but has limited access to banking and high usage of cash. India has over 410 million mobile users, yet only 5.5 million users subscribed to Mpesa.