Скачать или смотреть Whisky getting OLDER? Death of 10 Year old Scotch! - Jura, Glenmorangie & Highland Park

Why is Glenmorangie 10 now Glenmorangie 12? Is it smarter marketing, a cash grab, or a genuine improvement in flavour?

In this video, I explore why distilleries like Glenmorangie, Jura, and Highland Park are shifting their core ranges from 10 years to 12 years. Breaking down what this move means for whisky flavour, price, and value, plus how it impacts the way brands position themselves in today’s market.

Working through Glenmorangie's rebrand to Jura’s full packaging refresh and Highland Park’s tricky range shuffle.

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Why they GOT RID OF 10 Year old Scotch! - Jura | Glenmorangie | Highland Park Whisky

#whisky #jura #glenmorangie
00:00 Death to 10 Year Old Whisky
01:39 End of Glenmorangie 10
03:56 Glenmorangie A Midwinter Night's Dram
04:29 End of Jura 10
06:10 End of Highland Park 10 Scar