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Скачать или смотреть Responsible Data Use shows you what happens to your data on departure. It doesn't check out with you

  • Responsible Data Use
  • 2023-06-26
  • 2
Responsible Data Use shows you what happens to your data on departure. It doesn't check out with you
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Описание к видео Responsible Data Use shows you what happens to your data on departure. It doesn't check out with you

When you leave the hotel a lot of your personal data stays behind.
Some of it the hotel has a reasonable need to retain because they need it to administer their business or to sell you on the idea of a repeat purchase.
However many hotels are encouraged to "use the data the guest accidentally leaves behind". There is no accident. You need to be aware of how to protect yourself.

Of course they need to use some of your personal data to make a booking. So there's nothing wrong with them doing this as long as they make it clear what they want to do and why they're doing it.
The problem is that hotels nowadays use so many technology providers that it is often difficult to work out exactly what data is being collected from you or about you, without your knowledge. Even the hotels themselves sometimes don't know exactly what is being collected about you.
This can go far beyond your name, email address and payment card details.
When it starts to include your preferences, opinions, behaviours, likes and dislikes it can get creepy very quickly.
Hotel marketers want to be able to "personalise" your experience.
Again, there's nothing wrong with that as long as they do it properly and respect your data and your privacy. Let's face it - it can be nice when a hotel remembers your favourite drink. It shows they value your custom.
However other people also value your data. The more a hotel collects about you and your behaviours, the more value that information becomes to people who would use it to cause you harm.
And the more a hotel collects about you, the more vulnerable you are to data loss, theft or damage.
You have rights about how hotels collect and use your personal data. Hotels are obliged to uphold your rights.
Yet when you look at the published privacy information on most hotel websites, it is often unclear exactly how your rights can be upheld.
There are also data protection principles involved when collecting and using personal data. Principles which are there to minimise the chances of something going wrong which could cause you harm - or at the very least cause you some frustration when something goes wrong.
This short video series introduces you to what might be happening to you and your data during your next hotel stay.

Are you a hotelier?
If you are, these videos might help you to understand what could be happening to your guests when they book and visit your hotel.
It is important that you "privacy enable" all your systems and databases. Then the personal data you need to use to market your services and deliver positive guest experiences will always be available to you.
For you, the worst thing that can happen is for guests to stop trusting you with their information.

https://responsibledatause.uk

Images and sounds supplied by Canva.com

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