How Digital Transformed Asian Paints' Loyalty Program | Cognizant Testimonial

Asian Paints aims to be the most customer centric organisation in the décor and coating business while working collaboratively with their partner ecosystem comprising dealers, painters and contractors. As part of their digital transformation journey, Asian Paints wanted to build a loyalty program to help them benchmark their performances and build credibility in the marketplace while also acknowledging their contribution. Cognizant helped Asian Paints’ build the Loyalty Program using SAP Hybris Billing Platform. This is the first instance of SAP Hybris Billing being used to manage a loyalty program anywhere globally. The program has helped decentralize the India loyalty program into regional ones; roll out newer loyalty programs across other geographies and create a channel of instant gratification for their partner ecosystem.

Learn more: https://www.cognizant.com/application...

Subscribe to this channel: http://cogniz.at/subscribeyt #digitaltransformation