Скачать или смотреть The Hidden GTM Gap: Alignment, Narrative, and Buyer Paralysis w/Cody LaHoste | Live.Laugh.Launch

Why do so many deals stall — even when the product is strong and the team is aligned on paper?

In this episode of Live.Laugh.Launch, we unpack one of the most common (and least talked about) revenue challenges across B2B organizations: buyer indecision driven by internal misalignment and broken value translation.

We explore why buyers so often choose no decision, how value gets lost as it moves across marketing, sales, product, and customer success, and why even the best AI tools can’t fix a fractured go-to-market narrative.

This conversation goes beyond tactics. It’s about clarity, story integrity, and the structural role product marketing plays in holding the entire revenue engine together.

🔍 In this episode, we cover:

Why revenue problems are often symptoms, not root causes

How value breaks down as it moves across teams — and why buyers feel it

The psychology behind buyer indecision and “doing nothing”

Why organizational alignment matters more than ever in complex buying cycles

The underrated role of product marketing in GTM continuity

Where AI helps — and where it absolutely doesn’t

How neurodivergent thinking can surface gaps others miss

Why customer success should be part of the GTM conversation from day one

The advantage of industry-agnostic pattern recognition

How strong feedback loops prevent narrative drift over time

If you’re seeing stalled deals, confused buyers, or teams telling different versions of the same story — this episode will help you see what’s actually breaking and where to fix it.

🎧 Who this episode is for:

Product marketers & GTM leaders

Founders & revenue leaders

Sales & customer success teams

Anyone navigating complex B2B buying journeys

👍 Like, subscribe, and share if this helped clarify what’s really happening inside your revenue engine.