Скачать или смотреть Make it Happen by Being You Conference - Meet the Speakers - Sonia Ingriselli

In this interview, Ali Meehan speaks with Sonia Ingriselli, SEO and AEO specialist and speaker at the 13th Costa Women Make It Happen by Being You Conference, about how search is evolving, why SEO is no longer enough on its own, and how Answer Engine Optimisation (AEO) is shaping the future of online visibility.

Sonia shares her journey from journalism and software engineering into SEO, why there is no such thing as an “SEO expert,” and how business owners can optimise their websites so their content is understood and surfaced by search engines and AI tools.

You will learn:
• What AEO (Answer Engine Optimisation) is
• How AEO works alongside traditional SEO
• Why FAQs, schema, and structured content now matter more than ever
• How AI search results impact website traffic
• What type of content performs best in modern search
• Why integrity and authenticity matter in business
• What “Make It Happen by Being You” really means

If you are a small business owner, entrepreneur, coach, or service provider who wants to improve online visibility, future-proof your website, and understand how AI is changing search, this interview is for you.
🎟 Join us on 6th March in La Cala de Mijas, Spain for the Costa Women Make It Happen by Being You Conference.

Ticket link and more information: https://costawomen.com/conference

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