Family Takes Hand Block Printing Across The World, Earns Rs 1.5 Crore/Year | The Better India

Описание к видео Family Takes Hand Block Printing Across The World, Earns Rs 1.5 Crore/Year | The Better India

This family run business is trying to revive the dying art of block printing with their sustainable brand #Chaapa.
‘Chhapa’ is a beautiful attempt to revive block printing amid a world of fast fashion.
Instead of going the traditional route, their USP is amalgamating the traditional technique with quirky, fun designs, to appeal to a younger audience.
#sustainable #khadi #blockprinting #dyingart #gujaratentreprenurs #thebetterindia

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