How to analyze Facebook Ads | Thumbstop rate is the cool new hack - tried and tested!

Everyone wants to improve the performance of their creatives on Facebook Ads. The way to do this is by analyzing Facebook Ads data. Thumbstop rate is the cool new way to hack your way to better performance on Facebook Ads by analyzing data.

Thumbstop rate definition: 3-second video plays divided by Impressions.

But what does this actually mean?

It means the amount of times people actually stopped scrolling when your video was in their feed, i.e. when you stopped their thumb. This metric is displayed as a percentage on each one of your ads.

The team at Funnel actually tested this method out and we saw an improvement from 5-10% to over 55% on our Facebook Ads video creatives.

0:00 - 0:19 Intro
0:24 - 0:57 Definition of thumbstop rate
0:57 - 2:06 Why create a good thumbstopper
2:06 - 3:50 How we hacked Facebook ads
Watch the video to learn how you can hack Facebook Ads.