Скачать или смотреть Manufacturer manages digital images in Widen DAM

Centria is a leading global manufacturer of design and architectural wall paneling used in the construction industry. They are on the cutting edge of architectural system building technology with a wide variety of products touting advanced thermal and moisture protection technology. Chelsea Rommes is the media and content coordinator at Centria and thus is the global administrator of their Widen Media Collective site. They rely heavily on their digital asset management system to collect images of newly completed jobs, and tag them with the proper metadata so they can be easily found and repurposed by their sales team.

Chelsea shared her life before DAM. Like many others, she talks about her computer desktop being full of folders containing loose files with no way to really search and send. They used to send out CDs and hard copies. It was not a sustainable process as the company grew.

Storing product images and finished project images was the initial usage for Centria, but usage has expanded into storing their design files, press releases, videos, powerpoint presentations storing all of their dealer network and contracting partner logos. It has been very impactful to have all of those tools in one place.

Centria has hundreds of different products that come in different orientations and colors. Before the DAM, it took a sales person hours to find the exact image needed. With DAM, images can be found in minutes. It's been such an increase in efficiency for Centria that they no longer need to replace some of the retiring marketing staff.

Centria feel like they have their own “little search engine” that allows them to drill down to exactly what they're looking for in minutes. “You can’t do that with a file folder system,” says Chelsea. She estimates that the DAM has reduced the amount of time she spent per job by sixty to seventy percent. “It’s made my life so much easier.”

Centria’s ad agencies have also gotten in on the fun. They are able to go in on their own and search for assets. They can pull whatever they need without having to ask. When they’ve completed their project, they can simply upload the finished files to Centria’s DAM, and Chelsea can quickly release it for use by the sales team.

Widen is known in the DAM industry as having the best customer service, and Chelsea agrees. She especially likes our online chat support. The Widen crew is available to quickly chat online and answer any questions she has...and like she says, she can still be doing something else in the background. If you haven’t noticed already, Chelsea is all about being efficient.

The Media Collective isn’t just an image library. It goes beyond that. Media Collective provides concrete numbers to illustrate the growth and success of the system, and shows you how and where your assets are being used. This tracking ability gives Chelsea’s director the tools to not only monitor the system’s success, but to also be able to share it with leadership. They’re able to say they have over twenty thousands assets in the system and they’re able to push those to the salespeople in minutes. Look how much the system is growing in just the few years we’ve had it.

Chelsea doesn’t play around. She is all about being efficient and reducing the amount of time she spends searching for and sending out files. The Media Collective has proven to be an invaluable tool for her and for Centria’s marketing and sales teams. We look forward to watching her grow their system even more in the years to come.