Shifting Business Direction with Rose Murray | Business and Interiors Podcast | EP. 07

In this episode of the Business and Interiors podcast, we sit down with Rose Murray, founder and CEO of These White Walls.

Rose discusses her journey of shifting her focus from commercial and hospitality design to residential interiors during the pandemic, a move that required significant adaptation and resilience. With a background in anthropology and scenography, Rose explains how her years in set dressing and event design have profoundly influenced her unique approach to interiors.

Rose also explores the challenges and rewards of pivoting her business to take on high-end residential projects worldwide, highlighting how she maintained her studio's creative integrity while adapting to new demands. Additionally, she delves into her design philosophy, which centres around bold femininity and unconventional beauty, and the importance of working closely with artisans to create bespoke, tailored pieces.

Throughout the conversation, Rose emphasizes the importance of staying true to one's values, advocating for authenticity over fleeting trends, and continuously seeking inspiration from diverse sources such as travel, poetry, and the natural world. She also shares her perspective on the role of AI in the design industry, seeing it as a tool that, when used correctly, can enhance creativity and efficiency without replacing the human touch essential to truly bespoke interiors.

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