Is China’s Win-at-All-Costs Olympics Strategy Changing?

China is touting its Olympics gold medal tie with the US as a sign that it can rival the country on the global sporting stage. But Bloomberg Economics says Beijing's win-at-all-costs approach may be changing, with spending on state-sponsored athletic programs declining in recent years.

Bloomberg Economist Eric Zhu and Bloomberg Intelligence's Catherine Lim discuss the costs of China's Olympics win and which companies might benefit from the medal haul.
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