Скачать или смотреть Nike's Digital Heist: A $200 Million Rug Pull

Nike is one of the biggest companies of all time. And the thought of a global enterprise performing one of the biggest rug pull scams on their own customers seems so far out of reach.. Think again. After the popularity of hypebeast culture in 2020 mixed with the NFT craze, Nike decided to drop NFTs after taking over the company RTFKT. They had over 40 collaborations including one with Takashi Murakami. The partnership was very successful, generating them over 200 million dollars in revenue for nike as a brand. But behind the scenes, cracks started to show. And then in 2025 they did the unthinkable.. A Rug Pull.

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