Скачать или смотреть Amazon Marketing Cloud Step by Step Overview and Tutorial

Amazon Marketing Cloud Step by Step Overview and Tutorial - In this video, I walk you through everything you need to know—from creating AMC accounts at the brand and marketplace levels, to running instructional queries, and even building custom audiences (like cart abandoners) to boost your sponsored campaigns. If you’re new to AMC or just looking for a clearer breakdown of its potential, you’re in the right place!

What You’ll Learn in This Video

1. High-Level Overview of AMC
Understand the basic structure of AMC, including how each “instance” is tied to a specific marketplace.
Learn why you need to contact an Amazon rep (or support) to set up AMC, what the platform looks like, and why it can seem confusing at first.

2. Setting up AMC Instances
Discover how each marketplace in which you sell needs a separate instance for your main AMC account.
Get pro tips on how to ensure you have the right setup if you sell in multiple countries or under different brands.

3. Navigating the AMC Dashboard
Explore the key features like:
Instructional Queries: Beginner-friendly, guided steps to build queries without deep SQL knowledge.
Query Editor: A more advanced tool for custom queries if you’re comfortable writing SQL code.
See how to interpret error messages, add fields to your queries, and preview data.

4. Utilizing Solutions & Template Analytics
Learn the purpose of pre-built analytic templates like:
Overlap Campaign Groups: Measure how exposure to multiple campaigns drives conversions.
Path to Conversion: Visualize the typical route customers take from seeing your ad to making a purchase.
Sponsor & DSP Overlap: Gauge the combined impact of Sponsored Ads and Amazon DSP in driving conversions.
Get insights into new paid features such as Brand Store Insights.

5. Time to Conversion
Find out how to measure how long it takes a shopper to decide to purchase—be it a few minutes, a day, or a week.
Learn why you need to wait 14 days after a campaign ends to account for Amazon’s attribution window.

6. Building Custom Audiences & Lookalike Audiences
Step-by-step instructions on creating audiences (e.g., cart abandoners, wish list adders), or building lookalike segments based on past shoppers.
See how to define your audience name carefully, especially if you manage multiple brands or marketplaces.
Understand why your audience must be at least 2,000 people before you can use it in Sponsored Ads.

7. Applying AMC Audiences to Sponsored Ad Campaigns
Learn how to add your custom AMC audience inside Campaign Manager under the “Bids” or “Placement” adjustments.
Hear tips for naming or grouping your audiences to avoid confusion, especially if you’re managing multiple ASINs or brand portfolios.

Contents

00:00 – Introduction & Purpose
01:10 – AMC Account & Instance Setup
03:20 – Query Editor vs. Instructional Queries
05:15 – Template Analytics & Overlap Reports
07:05 – Time to Conversion & 14-Day Attribution Window
09:20 – Creating and Naming AMC Audiences
11:10 – Applying Audiences to Sponsored Campaigns
13:00 – Troubleshooting & Best Practices
15:05 – Wrap-Up & Key Takeaways


For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com
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