Скачать или смотреть How to Build a Financial Model for Your Influencer Business

I teach you how to build a financial model for an influencer business (creator-led) showing how to scale and monetize an audience across different platforms with different products.

✅ Download the Excel template: https://bit.ly/finmod_influencers

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Creator businesses (or influencer businesses) are one of the most interesting emerging business models. Traditionally, technology companies would launch a product and then look for an audience. Influencers; however, build the audience first and then launch products later.

Creator businesses can drive incredible revenues and can be monetized in a huge variety of ways. They can advertise like media businesses, sell products like eCommerce stores, build exclusive communities on subscriptions, etc.

Given the tailwinds in the creator economy, in 2022 many venture capital funds raised money to invest exclusively in creator businesses, usually on some kind of income-sharing agreement (ISA). Some of the funds negotiate a % of income over 3 years, and some do as long as 30. Creators are an emerging asset class but some investors believe that the biggest brands in the future will be people, not companies.

A VC named Slow Ventures launched the first creator fund in 2021 (and many more soon followed), you can read more about their investment thesis on their website: https://creatorfund.co/

In this video, I build a financial model for a creator building a community on Youtube and then launching new products and communities across additional platforms to monetize their audience.

Sections:
0:17 overview of influencer/creator business model
1:04 unique characteristics and tailwinds of influencer businesses
4:50 forecast model for scaling Youtube channel & adsense revenue
20:34 monetizing audience through a subscription-based community
30:13 monetizing audience through merchandise sales
37:00 influencer sponsorship revenue forecast
43:41 forecast for building email list (and importance of doing this)
50:00 other monetization possibilities for influencers
51:19 building the full income statement & summary KPIs

By the end of this video, you’ll have a much better understanding of the revenue, cost, and profitability dynamics of influencer businesses - I guarantee it.

If you have questions - leave a comment below and I'll try to help. Cheers!

#influencerbusinessmodel #creatorfinancialmodel