Скачать или смотреть People Behind The Brand: John Paul DeJoria & Johanna DeJoria, Bandero | Ep. 2

In this episode of BTN People Behind The Brand, Sid Patel, CEO of Beverage Trade Network, sits down with John Paul DeJoria, Co-Founder of Bandero Tequila, and Johanna DeJoria, Vice President of the brand.

Known for its international acclaim and award-winning quality, Bandero stands out in the ever-growing tequila market. To understand what makes Bandero so irresistible, Sid dives into the brand’s ethos, vision, and what truly sets it apart.

Watch the full interview to uncover the guiding principles behind Bandero’s craft and the passion driving its success.

*About BTN People Behind The Brand*
People Behind The Brand is an initiative by Beverage Trade Network that highlights the vision, dedication, and craftsmanship behind the world’s leading wine, spirits, and beer brands. Through in-depth interviews, the series offers an inside look at the effort and expertise that go into producing high-quality beverages for the global market.

*About Beverage Trade Network* Beverage Trade Network connects producers, importers, and distributors in the wine, spirits, beer, and non-alcoholic beverage industries. With a global platform and industry-leading resources, BTN empowers businesses to innovate, source, and succeed in the competitive beverage market.

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