Скачать или смотреть The Real Strategy Behind Product Led Growth (with Gary Gonsalvez)

In this episode of Spotlight on B2B Tech Marketing, Karen Lloyd sits down with Gary Gonsalvez, Marketing Director at Coveo, to cut through the product‑led vs. sales‑led debate. With 20+ years driving 10x growth across both models at companies like SAI Global, Coveo and Pledge, Gary shares a clear, customer‑behaviour‑driven framework for choosing the right growth motion and navigating the realities of hybrid models inside modern B2B organisations.

00:00 Intro
02:01: The fundamental differences: PLG vs Sales-led
18:14: Key performance indicators: what metrics really matters
25:11: Gary's framework: Three key critical questions
33:10: Outro


Thank you for today’s guest Gary Gonsalvez   / gary-gonsalvez   for joining us on the Spotlight on B2B Marketing Podcast.

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If you’re a CEO, Senior Marketing Leader, or decision-maker in B2B, this is your gateway to building a trusted recruitment partnership. Karen Lloyd works closely with high-growth businesses to headhunt senior talent and build strong connections with leadership teams that deliver results.

Connect:   / lloydkaren  

Leadership starts with the right conversations. This is one of them.
For more insights from this episode, check out the full blog recap here: https://www.armstronglloyd.co.uk/podcast