Скачать или смотреть IPConcerns DeepDive - Brand Shield: Trademark Strategies for Startups

If you’re in the middle of launching a startup, you know the chaos—product development, funding, customer traction—it’s nonstop. But here’s what too many founders miss: your brand is one of your most valuable business assets.

In this episode, we unpack how to build and protect your brand through trademarks—the names, logos, and taglines that define who you are. You’ll learn how to make smart, early moves that can save you from expensive rebrands or disputes down the road.

We cover:
💡 How to choose a strong, distinctive brand name
🔍 Why trademark clearance searches are non-negotiable
📜 Filing strategies for startups on tight budgets
🏷️ What “trade dress” really means (and when it matters)
⚖️ Why monitoring and enforcing your rights keeps your brand strong
💰 How trademarks add real, tangible value to your business

Trademarks aren’t just legal forms—they’re strategic tools for growth, trust, and long-term value. Whether you’re a first-time founder or scaling your next big idea, this episode gives you the playbook to protect what sets your startup apart.

#StartupTips #BrandProtection #Trademarks #Entrepreneurship #BusinessGrowth #IntellectualProperty #StartupLaw #BrandStrategy #FounderAdvice #LegalTips