Скачать или смотреть Renault-Nissan invests US$1.8 billion in Brazil

(6 Oct 2011)
1. Wide of news conference
2. Mid of people filming
3. SOUNDBITE: (Portuguese) Sergio Cabral, Governor of Rio de Janeiro:
"Having this Nissan factory in our state shows the great growth of our state. Rio de Janeiro is commemorating a great time in its history."
4. Medium of Cabral with Renault-Nissan Chief Executive Carlos Ghosn
5. Close of Ghosn
6. Mid of audience applauding
7. Mid of Renault-Nissan executives and Rio de Janeiro officials celebrating
8. SOUNDBITE: (Portuguese) Carlos Ghosn, Chief Executive Renault-Nissan:
"We want Nissan to be the number one Japanese car manufacturer in Brazil. That is our objective, to be the main car among the Japanese and Korean brands. We are currently showing a growth of three percent in this market. Our goal is to reach five percent, but I believe Nissan's potential goes beyond that. Especially since we will have a national coverage of 90 percent. So, there are many cars that will arrive in Brazil that will be produced locally with Nissan's 'monozukuri' industrial system, which is one of the best in the world and has already made Nissan the top Japanese car maker in China, in Russia and I have no doubt it will be top in Brazil.
9. Various of Nissan March model
10. Various of Nissan Leaf electric car model
STORYLINE:
The Renault-Nissan car manufacturing alliance announced a combined investment of 1.8 (b) billion US dollars in Brazil on Thursday
The companies plan to introduce 23 new models in the South American republic in an aggressive bid to increase their share of Brazil's booming car market, the company's president and chief executive Carlos Ghosn said.
Nissan Motor Company will invest 1.5 (b) billion US dollars in a new plant in Rio de Janeiro state, and Renault SA will put 285 (m) million US dollars toward the expansion of a plant in the southern state of Parana to tap into the country's huge domestic market of 150 (m) million consumers.
The automakers' plan is to boost their combined annual production to 580,000 vehicles over the next five years.
Ghosn said the companies hope to increase their market share from 6.5 percent today to at least 13 percent by 2016.
"We want Nissan to be the number one Japanese car manufacturer in Brazil. That is our objective, to be the main car among the Japanese and Korean brands," the Brazil-born Ghosn said, adding that the state had the infrastructure, attractive business policies and available workers to make this a solid long-term partnership.
"We are currently showing a growth of three percent in this market. Our goal is to reach five percent, but I believe Nissan's potential goes beyond that. Especially since we will have a national coverage of 90 percent," he added.
Brazil is already the fourth-largest vehicle market in the world, behind the US, China and Japan, and is second only to China among emerging markets for new cars.
While in Brasilia, where he met with the country's president on Tuesday, Ghosn pointed out the country's expanding car market still had a lot of room to grow.
While eight out of ten people in the United States have cars, in Brazil there are only 2.5 cars per 10 people.
Ghosn said that Nissan would be ready to bring the technology behind its electric Leaf model to Brazil any time the government is ready.
After meeting with Ghosn, President Dilma Rousseff requested a government study of the feasibility of introducing electric vehicles in Brazil, Minister of Science and Technology Aloizio Mercadante said in a press conference Tuesday.

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