Скачать или смотреть He Quit His Job, Franchised a Japanese Brand — Then Opened 5 Stores in 8 Months | tiredpplclub Ep 1

What happens after you leave the 9–5 — but don’t want to start from zero?

In this episode of tiredpplclub, we sit down with Dixon Lim, co-founder of Warabimochi Kamakura Singapore, to unpack the strategy, structure, and lessons behind one of Singapore’s fastest-growing dessert franchises.

Before turning 30, Dixon Lim knew one thing: he wanted to build something of his own. After leaving a stable banking job, Dixon took a calculated leap — bringing in a beloved Japanese warabimochi brand instead of building a new concept from zero. The result? Five stores launched in just eight months.

We dive deep into the franchising mindset — why it worked, what people misunderstand, and how to choose the right brand when speed and scale are part of your plan.

🔍 IN THIS EPISODE, WE COVER:
💡 When to take the leap — and how to know you’re ready
🍡 Why they chose to franchise (and not build from zero)
💸 The real startup costs and fine print you need to know
🛠️ What franchising really looks like behind closed doors
🤝 Partnership dynamics and how to select a business partner
🍽️ The unseen chaos of F&B operations in Singapore
🧠 Myths about entrepreneurship we all need to unlearn

👤 Guest: Dixon LimCo-founder of Warabimochi Kamakura SGEx-banker turned F&B operator, Dixon now runs the SG franchise of a beloved Japanese brand — managing everything from culture clashes to queue control.
📍 LinkedIn – Dixon Lim🍡 Warabimochi Kamakura SG

🎙️ About the Show:TiredPplClub is the unofficial club for unofficial careers.We talk to people who left the 9–5 to build something of their own — and now work 24/7... but at least it’s theirs.

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